How Veolia lab water solutions became the first in its category to achieve ACT 2.0, the independent, third-party verified sustainability credentials, setting a new standard for transparency in lab water purification.
As sustainable science policies gained momentum among major research funding bodies, including the Wellcome Trust and Cancer Research UK, and global markets moved toward more rigorous environmental procurement standards, Veolia lab water solutions faced a clear gap. Without an audited, independent framework to validate the performance of their energy-efficient product range, the company had no consistent way to communicate its sustainability credentials to customers. Across the lab water purification market, manufacturers were applying different criteria to substantiate green claims, making meaningful comparisons difficult for buyers. Veolia labwater solutions sought a solution that would provide genuine and empower customers to make sustainable choices.
Independent third-party verification of sustainability claims
Consistent and transparent criteria for sustainable buyer choices
for regulatory and funding body sustainability requirements
Program Used
Scope
2 water purification and distribution systems, with expansion underway
Timeline
Assessment spring 2025 — Certification granted January 2026
Veolia lab water solutions pursued ACT Ecolabel Certification for independent, third-party verification of their product sustainability credentials. The program’s standardized testing protocol enabled consistent market comparison of energy and water usage across products, something proprietary or self-reported claims can’t deliver.
The certification process catalyzed meaningful internal change. The company established a Cross-Functional Sustainability Team spanning Product Management, Marketing, Engineering, Logistics, R&D, and QA to manage the program. Teams also improved their carbon footprint calculations, building a stronger data foundation for ongoing sustainability reporting.
Looking ahead, Veolia plans to embed ACT Ecolabel thinking into product development from the outset rather than applying it retrospectively. The program has also become a platform for sustainability-focused marketing and customer engagement, giving the commercial team credible, independently verified data to support conversations with procurement teams and distributors.
Outcomes & Business Value
ACT Ecolabel certification has given Veolia lab water solutions a recognized, audited transparency signal to bring to market. In several global markets where procurement decisions are increasingly shaped by environmental requirements, the ability to reference independent third-party certification has strengthened relationships with partners, distributors, and new customers alike. Rather than asking buyers to accept self-reported claims, Veolia lab water solutions can now point to verified, comparable data.
The certification directly supports Veoliaʼs broader corporate purpose: to be the benchmark company for ecological transformation. Its GreenUp strategy which is focused on decarbonizing, depolluting, and regenerating, is made tangible at the product level through the ACT Ecolabel, giving the sustainability narrative a measurable, credible anchor.
By adopting third-party verified sustainability standards like the ACT Ecolabel, we ensure our solutions for decarbonization, depollution, and regeneration are backed by transparent, science-based data, enabling our customers to make credible environmental choices while we collectively accelerate the transition to a sustainable future.
