Imagine trying to sell a “green” product, only to face a barrage of complicated, custom questions from every potential customer. Or worse, feeling like your claims might get lost in a sea of vague, unverified “green” marketing from competitors. That’s the reality for many sales and marketing teams today.
Here’s the breakdown of the core problems:
- Pain: Customers are asking for sustainability data, but every RFP (Request for Proposal) has different, often complex, questionnaires.
- Impact: Sales team spends hours per RFP answering unique, custom questions every time, instead of closing deals.
- Pain: The market is flooded with sustainability claims, and buyers are increasingly skeptical. They’re wary of “greenwashing” – companies making vague or unsubstantiated environmental statements.
- Impact: Even genuinely sustainable products struggle to stand out. If your claims aren’t independently backed, you risk losing credibility and the sale. 91% of scientists prefer independent certification of green claims.
- Pain: Without a standardized way to compare environmental data, it’s hard for your sales team to clearly articulate why your environmentally responsible product is better than a competitor’s.
- Impact: Sales conversations get stuck on price, not value. You can’t easily highlight your product’s true environmental advantages.
This is not a sustainability problem; it’s a marketing problem. The demand for verifiably sustainable lab products is booming, but it’s difficult to communicate.
Lab managers demand proof: Lab decision-makers overwhelmingly prioritize independently certified products, instead of self-reported claims, indicating a strong market demand for 3rd party verification. Lab managers, scientists and procurement teams need clear, verified claims to make informed decisions.
Willingness to pay: Consumers and businesses are willing to pay more for products with verified sustainability. Younger generations, in particular, expect and prioritize eco-friendly options.
The window is closing: Early adopters are already streamlining their sales processes with standardized sustainability documentation while competitors struggle with custom questionnaires. The first movers will win market share and increase brand trust.
The question isn’t whether sustainability will impact your sales, it’s whether you’ll be ahead of the curve or scrambling to catch up.
The My Green Lab ACT Ecolabel transforms your sustainability investments into a powerful sales and marketing asset.
ACT stands for Accountability, Consistency, and Transparency.
In essence, the ACT Ecolabel isn’t just a certification label; it’s your competitive advantage. It helps your sales team sell more efficiently and effectively while your marketing team builds trust and commands premium pricing in an increasingly sophisticated market that demands greener products.
- The benefit: ACT Ecolabel provides a single, standardized, third-party verified ecolabel that answers common sustainability questions.
- Your advantage: ACT Ecolabel replaces custom sustainability questionnaires with a standardized, third-party verified label, saving time and helping you qualify faster for RFPs, in Pharma & Biotech, Healthcare and Academia.
- The benefit: All ACT ecolabels are independently audited and verified by a third party.
- Your advantage: As the first and only 3rd party eco-label for labs products, the ACT Ecolabel helps you stand out from the competition.
- The benefit: ACT Ecolabel provides a clear metric of performance out of 100 points and integrates carbon footprint data (CO₂e).
- Your advantage: With the ACT Ecolabel and carbon data, your team can clearly demonstrate your commitment to transparency and sustainability.
- The benefit: The ACT Ecolabel provides the granular, product-level data customers need for their own Scope 3 emissions reporting and broader corporate environmental initiatives.
- Your advantage: You become a strategic partner, helping customers meet their sustainability targets. This strengthens long-term relationships and positions your company as an environmental leader.